Veronica has more than 20 years in senior management roles, leading marketing and sales strategies that include primary care consumables, pharmaceuticals, natural health care supplements, consumer and safety products within B2B and B2C.
Traditional Bows v Pull Bows (Review)
Do you ever finish a day of creating gift baskets and hampers then wonder what bows you should be using? In this article we will review the differences between a pull bow and a traditional bow.
Although more simplistic, you can make a perfect bow every time. Save your creative juices for something else. Pull bows arrive flat packed and most importantly they save space. There are 2 ‘tails’ provided to simply pull to assemble the bow in seconds, this is a great time saver. In addition, the ‘tails’ can be curled by running them over a knife or scissors for that extra special finishing touch.
Traditional bows do look fantastic and create a more wow moment for your customer. However, if you’ve ever tried to tie a bowtie for a special event, you’ll know that it can be a tricky, time consuming and frustrating pastime, especially when you have 10s to 100s to create. It’s the same with presentation bows, which require constant adjustments to keep neat and symmetrical (traditional gifting bows also tend to ‘slip’ and lose their shape and position in transit).
In summary, you need to work out:
(1) If your customer is willing to pay more for a beautifully hand crated bow, because they take more of your time and your time is money.
(2) if you customer will be just as happy with a slightly more simplistic bow which is a big-time saver for you and your team.
You may also be interested in reading about the pro’s and cons of cellophane v clear lids.
berica.co.nz | 0800 237 422 | firstname.lastname@example.org