Veronica has more than 20 years in senior management roles, leading marketing and sales strategies that include primary care consumables, pharmaceuticals, natural health care supplements, consumer and safety products within B2B and B2C.
Natural Wool vs Plastic Packaging (Review)
Something we get asked often is why is natural wood wool more sustainable than scrunching up cellophane for filling and bulking up the base of my gift hampers, when you cut down trees to make wood wool?
In this short article we’ll explain how natural wood wool is generally harvested and created to debunk some of the myths out there regarding damage on the environment.
How is Natural Wood Wool made?
- Giving timber a second purpose - We don’t cut down trees to create wood wool! We source our wood wool from responsible and sustainable partners in New Zealand that end up with off cuts which are un-usable in their factory lines.
- Made from untreated timber - it goes right back into the environment as it can be added to compost, worm farms or used as mulch in the garden after use.
Another of natural wood wool’s excellent properties is its aesthetic appeal. Rustic yet luxurious, there’s something so appealing about opening a gift nestled in natural wood wool. Don’t you agree?
Cellophane on the other hand, is cheap, however to many receivers of gifts with cellophane in the base as a hamper filler makes them feel like they’ve received a gift of lesser value. And once it comes to dispose of the packaging, this is when a sense of guilt comes across them to be discarding an extra amount of ‘plastic’ that could have been avoided.
In summary, looking beyond the immediate cost of hamper filling, there is many positive outcomes by providing your gift hampers with a truly sustainable alternative to cellophane.
If natural wood wool is for you and it’s the first time using it, check out our handy guide to estimate how much you’ll need for filling your gift trays and hampers alternatively, if you want to cut to the chase let's take you straight to the wood wool page on our website.
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