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Introducing Noir… where good looks and sustainability meets innovation

We know better than most that the global food packaging industry is making great strides towards more sustainable practices. Meanwhile, restaurants, cafés, bakeries, coffee shops, food trucks, caterers, supermarkets – and the consumers who buy from these outlets – are doing their bit, thinking carefully about where they source their product packaging and how they dispose of it.

Naturally, we all want high-performing, strong, and easy-to-use food recyclable and compostable food packaging that’s practical and sustainable. Practicality meeting sustainability is critical but, at Berica, we believe many food packaging companies are missing out on an all-important third element. It has to look good, too.

This is why the Noir range of catering and food trays from Berica is a real game changer. In today’s crowded food packaging industry, presentation means so much – you have to stand out from the crowd, and the Noir range fits the bill.

Its distinctive black colour offers a genuine alternative to standard brown packaging, and the feedback we get from customers is that it generates a real “wow” response from consumers.

It’s vibrant and a little bit different, specifically designed to make food look more appealing and command higher perceived value. Think of summer music and food festivals, busy catering functions or corporate events. Those same feelings pop up in the minds of the hundreds of consumers who walk past every Noir product every minute. ‘Where did they get that from?’, ‘What’s in there?’ We know consumers follow each other. If they see something they like, they want it too. Noir’s good looks draw a crowd.

In the world of colour psychology, black symbolises power, sophistication and mystery, which is why so many fashion companies choose black for their logos.  The Noir range meets all those feelings and more. The standout colour and innovative construction ooze elegance and functionality, and creates a true ‘what’s in the box?’ response. Few food packaging items get such an enthusiastic reaction!

Meeting Government legislation

Further, using 100% recyclable cardboard food packaging like Noir supports New Zealand’s local recycling infrastructure. Cardboard is widely accepted by every regional and local council recycling programme and appropriate recycling facilities, making it easier for consumers to dispose of their packaging responsibly. The Noir range also takes care of the NZ Government’s July 2023 ban on single-use plastic tableware (including single-use plastic bowls, plates, and platters).

The Noir difference

The Noir range in a nutshell:

  • Different in its appearance. Noir stands out.
  • Visually pleasing, with added wow factor
  • Whatever your food offering, there’s a product to match
  • Pre-assembled for quick and easy serving in busy times
  • Perfect for hot and cold foods
  • The black colour makes food stains less visible
  • 100% recyclable

There’s another “social” side to consider, too. As Noir products look so good, they meet today’s social media need. Did you know the word “food” features in the top 25 most commonly used Instagram hashtags worldwide? More than half of all Instagram accounts have between 1,000 and 10,000 followers (both HubSpot), which is a decent amount of market share to grab if your food has beautiful “insta-worthy” packaging.

Appeal to changing food tastes

As the Noir range is so versatile and wide-ranging, it also answers the call for trending food fashions as we get more sophisticated and adventurous in our takeaway tastes.

Think of gourmet and double burgers, surf and turf, pulled pork and beef brisket toppings, or hot dogs and hot chips drenched in the growing array of exotic dressings and sauces. Large snack boxes and clams can be clicked shut to avoid unnecessary waste, spills, and spoils.

Caterers will be particularly interested in knowing how the Noir range of catering trays and window catering lids can help with their sustainability concerns. The lids are 100% recyclable in New Zealand when the PET window patch has been removed from the paperboard.

Now you can combine great looking presentation with sustainability. Search the complete Noir range of clams, caterings trays and fast food boxes, bringing beauty and style to your sustainability story.

About the author

Veronica Aris

Veronica Aris

Veronica has more than 20 years in senior management roles, leading marketing and sales strategies that include primary care consumables, pharmaceuticals, natural health care supplements, consumer and safety products within B2B and B2C.

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